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my dearest classmates jgn lupe ye kte sume ade quiz new media...
date: 25th August 2010
day: Wednesday
venue: kt class lah mane lg...huhu
time: 6pm
so cayok2!! STUDY OK!! GUD LUCK U OLS!!!
6:20 AM
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by The A-Team
Twitter is a social networking and micro-blogging service in which users can send, receive, and read short posts that can provide just in time information for crisis management. Twitter, broadly launched in October 2006, is a platform independent, lightweight subscriber information source. It allows people to post messages or micro-blogs up to 140 characters making it an effective communication tool for mobile devices and adaptive to emergent situations. People can subscribe to be “followers” of an individual or of a topic (e.g., disaster) allowing people to quickly share relevant information with their family, friends, and others.Twitter supports emergent collaboration among many users and could potentially support command and control in joint disaster response operations in several ways. Twitter crosses platforms as it can be accessed via the web or cell phone making it effective for information sharing in joint operations.Therefore, as in radio broadcasts, many people can benefit from the Twitter posts of one person providing an effective lightweight mechanism for disseminating information. However, unlike a radio broadcast, Twitter does not rely on a single user or single location making it more resilient to power outages.People are highly adaptive when it comes to using information technologies. Many collaborative tools have short lifecycles. Consequently, the design and use of such systems naturally evolves. We learn a lot about the emergent properties of collaboration by studying communication on these systems. For these tools to be effectively used and adopted, the context, the social structures, and the collaborative situation need to be evaluated together. We were able to do that because of the virtual nature of Twitter and our results provide a couple collaboration patterns that should be useful for early evaluation of other lightweight collaborative technologies.
article by : Beth Veinott et al.
summarized by : Muhamad Farid Bin Latib MC22s5a
obtained from : scholar.google.com
10:09 AM
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by The A-Team
By Nora Carr
From American School Board Journal
The education in America is losing to the media. The reason of this thing happen is because the evolution of media around us and the media it’s self now focusing more on the entertainment rather then education. ‘’ a lot of local news today is information lite ‘’says David Coburn a charlotte, north Carolina, public relations( PR ) executive and long time business reporter. "Leaner news budgets and more competition from cable and online outlets put more pressure on reporters to do the quick and dirty story, focus on the surface conflict rather than the underlying issues and regurgitate invective without adding insight.” .The PR professional earn their good reputation by respond quickly to the media enquires and respecting the reporters deadlines, that’s why PR professional has strong influence in media industry and can effect the America education as well.
Mohamad Arif Bin Abd Kadir(2008299074)
Obtained by:www.ebscohost.com
From American School Board Journal
The education in America is losing to the media. The reason of this thing happen is because the evolution of media around us and the media it’s self now focusing more on the entertainment rather then education. ‘’ a lot of local news today is information lite ‘’says David Coburn a charlotte, north Carolina, public relations( PR ) executive and long time business reporter. "Leaner news budgets and more competition from cable and online outlets put more pressure on reporters to do the quick and dirty story, focus on the surface conflict rather than the underlying issues and regurgitate invective without adding insight.” .The PR professional earn their good reputation by respond quickly to the media enquires and respecting the reporters deadlines, that’s why PR professional has strong influence in media industry and can effect the America education as well.
Mohamad Arif Bin Abd Kadir(2008299074)
Obtained by:www.ebscohost.com
7:42 AM
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by The A-Team
According to Bernardo A. Huberman, Daniel M. Romero and Fang Wu from Social Computing Lab, HP Laboratories, Palo Alto, CA 94304 Cornell University, in their article entitled ‘Social Networks That Matter: Twitter Under the Microscope’ said that those who were labelled as their ‘active users’ posted at least twice by the time that has elapsed between his first and last post. The ‘active users’ were 211, 024 out of 309, 740 users and remain active for 206 days.
Their study also showed that 25.4% of posts updated were directed ones, which means that their posts were directed to a specific person. They define a user’s friend by whom the users have directed their post at least twice. Through that they were able to find out the number of friends each user has and compare it to the number of followers and followees whom they declared.
They also assume that a user who gets more attention tends to post updates more frequent than those who do not. But from their figures show that users that have more followers do not necessarily post their updates frequently. Therefore they suggest that the accurate signal on predicting the activeness of a Twitter user is by their number of friends. That is why when it comes to public relations Twitter is essential especially for major companies or organizations so that once a crisis occurs, it will be easy for them to communicate and explain and also handle the crisis. Plus we can see that many major companies and organizations do own a Twitter account dedicated specifically to answer their clients or customers inquiries.
Sorry korang I x sedar yg my previous article td sama ngan the one yg Miss Baby bg...
So this is a new one..
Hehehe...
Happy Ramadhan again u ollsss..!!!
Article: Social Networks That Matter: Twitter Under The Microscope
Written by: Bernardo A. Huberman, Daniel M. Romero and Fang Wu
Summarized by: Mohd Amin Firdaus Bin Md Zainudin
Source: www.scholar.google.com
7:26 AM
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by The A-Team
According to John V. Pavlik, Ph.D., Professor and Chair, Department of Journalism and Media Studies, School of Communication, Information and Library Studies, Rutgers, the State University of New Jersey in his paper entitled ‘Mapping the Consequences of Technology on Public Relations did mention about the effects of new media such as Facebook and Twitter in Public Relations. He said that Twitter and other forms of new media have transformed how the public access their information.
Happy Ramadhan u ollsss...!!
Article: Mapping The Consequences of Technology onn Public Relations
Written by: John V. Pavlik, Ph.D
Summarized by: Mohd Amin Firdaus Bin Md Zainudin
Taken at: www.scholar.google.com
8:55 AM
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by The A-Team
This journal is about how the online public relations could merge the traditional media and new media towards the organization practice. Today, the developments of internet and communication technology give the direct impact to the public relations practice in the organization. Furthermore, the user of internet for the first five years was greater compared to the user of television and radio for its first five years. This show that the internet had many users and the use of this new media technology could affect the constituencies of the organization. The internet consists of many technologies such as email, mailing list, podcast, blog, World Wide Web and many others. . In organizational public relations, print media will remain strong. However, the importance of new information and communication technologies will increase. Public relations practitioners have two basic tasks. One task involves message production, disseminating messages to publics, clients and stakeholders in multiple media channels. The other comprises the planning and execution of communication strategies. Public relations practitioner is the intermediary between clients or stakeholders and the organization’s top management. These two tasks are naturally intertwined. The internet could help the organization promote their company towards the public and the potential business partner. This could help the constituencies get their information whenever they want or what the information they needed. Furthermore, the new technology help the two way communication occur between the organizations and the public and public relations practitioner could respond towards the issue or crisis more effectively compared using the old or traditional media. If public relations practitioner tends to understand what the issue or the problem that public face with their organizations, they could plan the strategies that they could use and they can answer all the rumors and issue that they facing with the public. This will help the communication more effective.
Post By : MOHD. HAFIZUDIN BIN ISMAIL (2008285552)
Article wrote by : Pertti Hurme
Getting Journal from : www.emeraldinsight.com
Post By : MOHD. HAFIZUDIN BIN ISMAIL (2008285552)
Article wrote by : Pertti Hurme
Getting Journal from : www.emeraldinsight.com
10:01 PM
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by The A-Team
This article is about the world of marketing and mass media is a rapidly changing one. Today, television is still king when it comes to spreading a message. However, that kingdom is dwindling. New technologies are changing the way people consume and, now, produce media. Those changes are also affecting the way people interact with each other and with organizations. As these changes continue to shape our lives and markets, organizations will no longer be able to rely on a one-way stream of information going to their stakeholders with a carefully crafted message. The future of media is, instead, a back and forth between participants in a massive, public conversation. Using tools and concepts from the environmental sustainability movement, this paper looks at the ways that new media and social technologies can be embraced by organizations to perform their marketing and public relations in a sustainable manner. Some of the suggestions in this article are traditional marketing practices and strategies are becoming irrelevant in the age of social technologies and new media. They are being replaced by genuine conversation and engagement. In light of the changing nature of media and people’s engagement with media and technology, organizational sustainability is about more than just reducing the negative effects of production on the physical environment. Sustainability, as is related to our physical world, marketing, or otherwise, is about making sure both you and your organization will be around and be relevant in the future. Whether it is global warming or the threat of being ignored, extinction is not the desired future of any organization.
By William Boyd (2009)
From : Mohd Faiz Othman (2008285626)
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