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By Nora Carr
From American School Board Journal
The education in America is losing to the media. The reason of this thing happen is because the evolution of media around us and the media it’s self now focusing more on the entertainment rather then education. ‘’ a lot of local news today is information lite ‘’says David Coburn a charlotte, north Carolina, public relations( PR ) executive and long time business reporter. "Leaner news budgets and more competition from cable and online outlets put more pressure on reporters to do the quick and dirty story, focus on the surface conflict rather than the underlying issues and regurgitate invective without adding insight.” .The PR professional earn their good reputation by respond quickly to the media enquires and respecting the reporters deadlines, that’s why PR professional has strong influence in media industry and can effect the America education as well.
Mohamad Arif Bin Abd Kadir(2008299074)
Obtained by:www.ebscohost.com
From American School Board Journal
The education in America is losing to the media. The reason of this thing happen is because the evolution of media around us and the media it’s self now focusing more on the entertainment rather then education. ‘’ a lot of local news today is information lite ‘’says David Coburn a charlotte, north Carolina, public relations( PR ) executive and long time business reporter. "Leaner news budgets and more competition from cable and online outlets put more pressure on reporters to do the quick and dirty story, focus on the surface conflict rather than the underlying issues and regurgitate invective without adding insight.” .The PR professional earn their good reputation by respond quickly to the media enquires and respecting the reporters deadlines, that’s why PR professional has strong influence in media industry and can effect the America education as well.
Mohamad Arif Bin Abd Kadir(2008299074)
Obtained by:www.ebscohost.com
