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Crisis Communications Management on the Web: How Internet-Based Technologies are Changing the Way Public Relations Professionals Handle Business Crises.
González-Herrero and Suzanne Smith.
This paper is about how internet and new media technologies changed the public relations landscape to handle the business crises. Internet has drastically changed the business and communication compare to previous decade. Nowadays, internet became the popular choice for organization to communicate with the customers, investors, analysts, employees, media, and stakeholders. Company used PR to cater their audiences through mass media-printed and non printed. Before the evolving of internet technologies, the PR practitioners used One-to–Many Model as one of their strategies to disseminate the information to the constituencies through media. But, the media will only publishing the information that their determined as newsworthy and credible. Due to the advancement of technology and thanks to the internet, the model was changed into Many-to-Many. The development of this model makes the PR practitioner’s task become harder and bigger. They must take into consideration not only the traditional media but also the new media such as the blogs, social networking sites, and many more. The internet also can be a triggered to a crisis or facilitate the crisis. Sometimes, the internet will be functioning as an agent that will break geographical boundaries or became additional channel to the events that already occur in the real world. Unfortunately, the internet can be a triggering factors that can relate into crisis if it’s not been handle appropriately by the PR practitioners. This will be lead by the rumours, hacking, copycat websites, web security breaks, and all form of cyber terrorist.González-Herrero (1994) and González-Herrero and Pratt (1995, 1996) was illustrated a four stage model for crisis management–issues management, planning–prevention, the crisis, and the post-crisis.
By: Mohamad Alif Bin Dahri (2008299076)
Obtained online: www.ebscohost.com
González-Herrero and Suzanne Smith.
This paper is about how internet and new media technologies changed the public relations landscape to handle the business crises. Internet has drastically changed the business and communication compare to previous decade. Nowadays, internet became the popular choice for organization to communicate with the customers, investors, analysts, employees, media, and stakeholders. Company used PR to cater their audiences through mass media-printed and non printed. Before the evolving of internet technologies, the PR practitioners used One-to–Many Model as one of their strategies to disseminate the information to the constituencies through media. But, the media will only publishing the information that their determined as newsworthy and credible. Due to the advancement of technology and thanks to the internet, the model was changed into Many-to-Many. The development of this model makes the PR practitioner’s task become harder and bigger. They must take into consideration not only the traditional media but also the new media such as the blogs, social networking sites, and many more. The internet also can be a triggered to a crisis or facilitate the crisis. Sometimes, the internet will be functioning as an agent that will break geographical boundaries or became additional channel to the events that already occur in the real world. Unfortunately, the internet can be a triggering factors that can relate into crisis if it’s not been handle appropriately by the PR practitioners. This will be lead by the rumours, hacking, copycat websites, web security breaks, and all form of cyber terrorist.González-Herrero (1994) and González-Herrero and Pratt (1995, 1996) was illustrated a four stage model for crisis management–issues management, planning–prevention, the crisis, and the post-crisis.
By: Mohamad Alif Bin Dahri (2008299076)
Obtained online: www.ebscohost.com
