The A-Team

This article is about the nature of young people’s relationship with technology and effort to explode a few myths about their affection for it. Rolfe. J and Gilbert. M, 2006 said in their article that young people have a natural affinity for digital technology they also have become totally dependent on it and becoming alienated from each other because of their addiction to it. Because of that it is causing them irreparable damage in all manner of disgusting ways.

In their study they found that accessibility and usage of digital technology is a class issue, which is the lower classes are far less likely to have information or communication technology at home and particularly at the workplace. This means that the middle class parents are much more likely to be net-savvy and so able to support their children in this respect. Rolfe. J and Gilbert. M, 2006 also found in their study that young people are constantly busy socializing, consuming and entertaining themselves using the new media. Most of them do not love technology by itself but they view it as a facilitator that enables them to communicate or entertain themselves. Besides, they are not addicted to technology but to communication. Communication is entertainment for this group so they need the technology to be as personalized, easy and instantaneous as possible.

Rolfe. J and Gilbert. M, 2006 also come out with several myth and reality about young people and technology in their research. There are:

Myth – Conventional wisdom says that all young people are ‘Digital Natives’. ‘Digital Natives’ are those who have grown up with Digital Technology, ‘Digital Immigrants’ are those who have only come to Digital Technology in adulthood. But in the reality – Adults are often ‘Digital Immigrants’ and therefore perceive all young people to be ‘Digital Natives’. However, young people are not all tech-savvy. The researcher found that 20% say young people actively avoid using Technology, while the vast majorities are massively into communication & entertainment, with new technology merely being the facilitator.

Myth – The popular belief is that Digital Technology has democratized information and that young people are now one free-flowing global village. But in reality – Many young people are excluded from the digital revolution, for example rural youth (who use internet as an information source not for communication), people from lower class and certain ethnic minorities. New Technology incorporates rather than hide existing forms of youth culture.

Myth – Most adults presume that young people have more of an affinity with Technology than previous generations, because they learn all about IT at school. But in reality – In fact IT lessons are very ordinary. They focus on file management, Word, Excel and other basic skills. Many young people use more complex programs at home so it makes school seem out of touch. In this survey, the researcher also found the percentage on how the young people learn the technology, the result are from friends 71%; what I teach myself 67%; school 44%; and family 41%.

Myth – Young people use new Technology in a way that is complex and impenetrable to older generations. In reality – Most Technology use is actually rather ordinary and just strengthens existing interests. Youth reach their technological peak around their mid 20s and due to increased resources and accessibility at that age. In their study also found the percentage of the reasons young people use the internet most frequently. There are: to communicate with friends by e-mail (85%); random surfing (82%); shopping (79%); to communicate with friends via Yahoo/MSN,(60%); online banking (59%);research for work/college (56%); and downloading music (53%).

Myth – New media creates generations of isolated, alienated youth. In reality – The home was traditionally the domain of the family. Now, friends have a ‘permanent presence’ in the home (via mobiles and MSN). Beside Young people have a real need for constant contact and ‘micro-tending’ their relationships so they are constantly using technology to arrange their social life.

As a conclusion, the internet has become much more trusted communication channel among young people nowadays. Young people increasingly take information, downloading the video and music, play games and socializing with their virtue friends from the internet. However, it depends on young people to use the internet appropriately and responsibly in their daily life.

ZAIDATUL HANIM BINTI ALIAS

2008285668

Rolfe. J, Gilbert. M, 2006, youth, new media, technology and communication, Young Consumer, Quarter 2, www.emeraldinsight.com.

Di Pulau Perhentian ini tercipta satu sejarah antara kami. Sejarah yang tak mungkin akan terpadam di ingatan. Percutian yang singkat, bukan sahaja memberi kesedaran kepada kami tentang kepentingan menjaga hidupan laut, tetapi juga ukhwah antara kami. Antara sedar atau tidak, kami semua akan membawa haluan masing-masing, memasuki dunia pekerjaan. Namun, saat-saat kami di Pulau Perhentian ini akan sentiasa dirindui.

Perhentian, di sini sejarah tercipta, di sini kami belajar sesuatu, di sini kami bahagia bersama dan ianya akan terus tersemat di ingatan. Perhentian, suatu tempat yang cukup indah, tiada kata dapat melafazkan keindahan yang tercipta. Terima kasih, inilah ungkapan teristimewa buat pengarah projek yang bertungkus lumus merealisasikan impian ini dan di pantau oleh Miss Melina Bt Mahpuz.

Akmariela Ahmad Sayuti
:)

Millennial Students Relationship With 2008 Top 10 Social Media Brands Via Social Media Tools
By :Alisa Lynn Agozzino
URL: http://etd.ohiolink.edu/send-pdf.cgi/Agozzino%20Alisa%20L.pdf?bgsu1262651087

This journal discussed about the Internet has become a major player in the public relations field within the last decade. The World Wide Web has served as a key contributor in how organizations and their publics develop mutually beneficial relationships, an important characteristic for public relations. With emerging social media tools such as Web 2.0, blogs, podcasts, wikis, and RSS technologies becoming more highly discussed topics within the field, the Internet itself has become a public relations toolbox that holds all the newest social media tools for every public relations practitioner.

When public relations practitioners do not take into consideration targeting their messages, those messages fall upon the mass society as a blanket with only hopes of the targeting audience being able to pick up the message. Social media tools could make or break hiring of public relations firms in the future.

This journal also highlight that not only Public relations practitioners who need an understanding of social media within the field but also PR educators in the United States are being advised by public relations practitioners to consider adopting social media into the curriculum.

Social media are changing public relations careers, whether the field is ready or not. Scott (2007) pointed out how social media have changed the look of public relations, beginning with the rise of the Web: PR is no longer just an esoteric discipline where great efforts are spent by companies to communicate exclusively to a handful of reporters who then tell the company’s story, generating a clip for the PR people to show their bosses.

Now, great PR includes programs to reach buyers directly. The Web allows direct access to information about your products, and smart companies understand and use this phenomenal resource to great advantage. As a conclusion, PR practitioners and educators should have a knowledge and skills on the new technologies in order to attracts and keep maintaining the power of PR itself, if not, PR will not survive in the end.

NUR AIN BT MOHD FAZALI

2008285558

The journal I took from website is “New Media: A New Medium in Escalating Crises? ” by Joanna Siah Ann Mei, Namrata Bansal and Augustine Pang. The researchers are from the Wee Kim Wee School of Communication and Information, Nanyang Technological University, Singapore. Crisis consider as a disaster for the company and it need for the company to handle effectively in order to solve it or prevent it from becoming worse. In the previous time, the crisis is been handled in a traditional way where as the company organize the press conference and it will be reported in the newspaper or in the magazine. Other than that, the issue sometimes have been filter by the gatekeeper and not literally knows by the publics in a deeply way.

As for today, with the highly technology been develop such as internet, it become the major medium for the company since the internet do not have the gatekeeper to filtering the information. This is the worse thing that can happen to the company that are trying to handle the crisis they been facing. Furthermore, it relate to the journal that I took consider that this new media escalate the message of the crisis for the company.

Most of companies today are uploading the crisis management in their website as a proof of their effort that they did in order to convince the constituents such as the investors, publics, government, media, employees and etc. Internet is the world without border and there a lot of sources to get the information. As for example, blogs, You Tube, social network, online publication and etc. Sometimes, there are a blogs that condemn the organization method in handling the crisis. For example, the BP Oil Spill in Gulf Mexico, there has a video upload by the Environmental Association that made fun of the company way in handling the oil spill. Furthermore, to make it worse, the publics also condemning the BP Company since they do not really committed in handling the disaster and the effects toward the nature and the animals habitat in Gulf Mexico.

It is one example on how the new media escalating the crises. As for the company, they should aware with this situation and mange the crisis in organizes and they should also consider every aspect of the impact of the crisis. Always come out with the press release and give the statement on what they did to overcome the crisis. This is the way to ensure the satisfaction the parties involve with crisis either in direct or indirect way.

SITI HANISAH BINTI MOHD ALI

2008285576

The article taken from www.emeraldinsight.com

According to Jay Bhatt in his Blogging as a Tool: Innovative Approaches to Information Access has stated that by demonstrates the range of applications and suggests that this is a new information medium that is likely to have a keen presence for a long while as more users engage in the related activities and depend on Blogs and RSS for their sources of information.

Nowadays people are using a blog to communicate with others to share about thought and ideas to a large number of people. As for the academic purposes blog are been using as a broadcast educational information for student in any area in the university community. In order to reach all the network, we need to used RSS stand for Rich Site Summary.

Many blog has syndicate their content to subscribe using RSS feeds to point out their blog. By using RSS it can be used in university environmental to promote and market library services and resources to faculty and students. Furthermore, there are many other electronic resources such as Science Direct, WebofScience and etc that do not using RSS feeds of search quarries at the present. This is not right because by using RSS feeds the student could find information in the library more effective and efficient.

Done by,

Nur Izyana Bt Rothman

2002889082

Source : http://www.emeraldinsight.com