Millennial Students Relationship With 2008 Top 10 Social Media Brands Via Social Media Tools
By :Alisa Lynn Agozzino
URL: http://etd.ohiolink.edu/send-pdf.cgi/Agozzino%20Alisa%20L.pdf?bgsu1262651087
This journal discussed about the Internet has become a major player in the public relations field within the last decade. The World Wide Web has served as a key contributor in how organizations and their publics develop mutually beneficial relationships, an important characteristic for public relations. With emerging social media tools such as Web 2.0, blogs, podcasts, wikis, and RSS technologies becoming more highly discussed topics within the field, the Internet itself has become a public relations toolbox that holds all the newest social media tools for every public relations practitioner.
When public relations practitioners do not take into consideration targeting their messages, those messages fall upon the mass society as a blanket with only hopes of the targeting audience being able to pick up the message. Social media tools could make or break hiring of public relations firms in the future.
This journal also highlight that not only Public relations practitioners who need an understanding of social media within the field but also PR educators in the United States are being advised by public relations practitioners to consider adopting social media into the curriculum.
Social media are changing public relations careers, whether the field is ready or not. Scott (2007) pointed out how social media have changed the look of public relations, beginning with the rise of the Web: PR is no longer just an esoteric discipline where great efforts are spent by companies to communicate exclusively to a handful of reporters who then tell the company’s story, generating a clip for the PR people to show their bosses.
Now, great PR includes programs to reach buyers directly. The Web allows direct access to information about your products, and smart companies understand and use this phenomenal resource to great advantage. As a conclusion, PR practitioners and educators should have a knowledge and skills on the new technologies in order to attracts and keep maintaining the power of PR itself, if not, PR will not survive in the end.
NUR AIN BT MOHD FAZALI
2008285558
