Assalamualaikum and hello everyone..=)

By: NURSYAFINAS BT. MOHD ZAHURI (2008285606)

Today’s topic is about e-commerce as a trend in business. The quick emergence of new media and technology has brought many individuals to set up a virtual shop as one way to market their products. Recently, one of our friends has launched her very own blogshop, AdoreLaMode, (hope all of you noticed this!) and I found that it has its own specialties in terms of managing it, compared to a real shop lot. Let’s discuss this into deeper.

BLOG/SHOP: it is authentic so don’t worry

The popularity and persistence of Blogshops raises ethical issues regarding the presentation of the female teenage owners’ “self” to others and the relationship they maintain with buyers and other owners. Based from this journal, written by Gordon Fletcher and Anita Greenhill, blogshop is defined as from a technology point-of-view as virtual shops that utilises hosted blogging systems. But this neatness of precision belies a series of complexities regarding Blogshop practice. From the researcher’s external ethic perspective the hosts can be identified as being fully immersed consumers endeavouring to maximise their consumption and purchasing power through the use of blogging, mobile phone and public transport technologies.

The blog aspects of the Blogshops themselves are not particularly distinctive for their style, they retain the general look and feel of an “amateurish” blog – long pages bloated with images inappropriately over-sized for web-delivery. However, some of the longer established Blogshops are increasingly adopting cleaner design principles and a more disciplined use of imagery.

There is generally less willingness for hosts to include their full photos with, instead, photos of torsos, obscured faces, hands and legs utilised as the platform on which to model the available items (Riegelsberger, 2003). Blogshops also make “generous” use of images taken from printed and online fashion catalogues and other Blogshops to complete their blog’s design

Blogshops increase a host’s economic independence and raises their cultural position among peers by obtaining the latest fashion items and desirable rare goods. The combination of sprees, meetups and the general quality of goods offered all raise the issue of trust on the behalf of both buyers and hosts (Teo and Liu, 2007). Many of the hosts are keen to identify the fact they are not “scammers” and that they blacklist any buyers who are identified as being such, both at their own blog and at other Blogshops within their close network.

The rapid development of Blogshops has enabled a commonality and evolution of individual experience enabled by a rich assemblage of technology, culture and location. Looking beyond the possibility of dismissing Blogshops as “just another” form of Web-based communication or social network.

This paper has illustrated that Blogshops offer the first level of insight into a complex anthropologically rich environment that brings together a form of economic need, locational circumstance, technological capacity. Blogshops offer significant insight into a broader series of contemporary cultural experiences including the meaning and extent of e-commerce and social networking, forms of globalised youth culture, the imprecise influences of the weakness of fashion and shifting mainstream attitudes towards self-representation.

.:.THE END.:.

P/S: Good luck for the final exams!!

0 Responses