Social Networks That Matter: Twitter Under The Microscope

According to Bernardo A. Huberman, Daniel M. Romero and Fang Wu from Social Computing Lab, HP Laboratories, Palo Alto, CA 94304 Cornell University, in their article entitled ‘Social Networks That Matter: Twitter Under the Microscope’ said that those who were labelled as their ‘active users’ posted at least twice by the time that has elapsed between his first and last post. The ‘active users’ were 211, 024 out of 309, 740 users and remain active for 206 days.

Their study also showed that 25.4% of posts updated were directed ones, which means that their posts were directed to a specific person. They define a user’s friend by whom the users have directed their post at least twice. Through that they were able to find out the number of friends each user has and compare it to the number of followers and followees whom they declared.

They also assume that a user who gets more attention tends to post updates more frequent than those who do not. But from their figures show that users that have more followers do not necessarily post their updates frequently. Therefore they suggest that the accurate signal on predicting the activeness of a Twitter user is by their number of friends. That is why when it comes to public relations Twitter is essential especially for major companies or organizations so that once a crisis occurs, it will be easy for them to communicate and explain and also handle the crisis. Plus we can see that many major companies and organizations do own a Twitter account dedicated specifically to answer their clients or customers inquiries.

Sorry korang I x sedar yg my previous article td sama ngan the one yg Miss Baby bg...

So this is a new one..

Hehehe...

Happy Ramadhan again u ollsss..!!!

Article: Social Networks That Matter: Twitter Under The Microscope

Written by: Bernardo A. Huberman, Daniel M. Romero and Fang Wu

Summarized by: Mohd Amin Firdaus Bin Md Zainudin

Source: www.scholar.google.com

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