The A-Team

According to Jay Bhatt in his Blogging as a Tool: Innovative Approaches to Information Access has stated that by demonstrates the range of applications and suggests that this is a new information medium that is likely to have a keen presence for a long while as more users engage in the related activities and depend on Blogs and RSS for their sources of information.

Nowadays people are using a blog to communicate with others to share about thought and ideas to a large number of people. As for the academic purposes blog are been using as a broadcast educational information for student in any area in the university community. In order to reach all the network, we need to used RSS stand for Rich Site Summary.

Many blog has syndicate their content to subscribe using RSS feeds to point out their blog. By using RSS it can be used in university environmental to promote and market library services and resources to faculty and students. Furthermore, there are many other electronic resources such as Science Direct, WebofScience and etc that do not using RSS feeds of search quarries at the present. This is not right because by using RSS feeds the student could find information in the library more effective and efficient.

Done by,

Nur Izyana Bt Rothman

2002889082

Source : http://www.emeraldinsight.com

Hye semua..

I'm back for good! hehehehe...
Nazz nak updates event, assignment and presentation untuk minggu nie..

25hb-26hb September (Sabtu & Ahad)
>>Finishing School

27hb September (Isnin)
8.30am-12.30pm
>>Event Boom PR5C at UIC
WAJIB datang yea kawan2, En.Abuzar ambil attendance kat sana..

6.00pm-9.00pm
>>Presentation and Submit Report Financial PR

28hb September (Selasa)
>>Updates event at Pulau Perhentian
Boleh start buat checklist and contact report..

29hb September (Rabu)
>>Third language
Test, oral, listening, written etc, for Arabic, Mandarin, German, France and Japan.

>>Updates websites for New Media.

30hb September (Khamis)
9.30am-12.30pm
>>Event PR at UIC.
COMPULSARY! Dress code: Formal.. Miss Melina ambil attendance kat sana..
*lunch provided.

1hb September (Jumaat)
>>Bawa case study untuk Special Topics..

2hb September (Sabtu)
>>Dinner IPRMSA
Theme: Bollywood
*Datang tau! this is our last dinner.. sob..sob=;(

3hb September (Ahad)
>>Open House Anita Alias
Theme: Baju Raya..

This journal discusses about how public relations practitioners perceive websites as a communications tool and how the World Wide Web fits into their overall communications strategy. Practitioners believe a Web site symbolizes an organization’s competitiveness in order to enhance an organization’s image, and increases the practitioner’s personal sense of professionalism. The World Wide Web is becoming a significant communications tool for businesses and organizations. Websites are used to keep stakeholders up-to-date, provide information to the media, gather information about publics, strengthen corporate identity and a host of other public relations functions.

The web is the first proscribed public relations mass medium in that matter gets through to a mass audience, but it’s not filtered through gatekeepers. Traditionally in public relations, proscribed message are sent through newsletters, annual reports, and other vehicles written by communication professionals in organization. Nowadays the information provided on how to use the Internet, the World Wide Web, and other online technologies to improve the execution of their jobs. A website was not viewed as a replacement for face-to-face contact but it was perceived as a way to strengthen relationships that already existed, mainly because of the e-mail function. A website is becoming a widely adopted public relations tool. It is used to provide information to both external and internal publics. The e-mail function is seen as offering two-way communication opportunities.

The practitioner needs to be prepared to make the site a priority if it’s stay up-to-date and present a positive image of the organization. For the site to become a priority there must be a commitment to provide the personnel, training, and equipment needed to keep pace with the additional work. Furthermore if it’s managed to be a useful tool, standards for evaluating its effectiveness in that context must to be established. Public relations practitioners perceive a website as a tool to enhance an organization’s image.

By:

Nornazira Nawawi (2008285584)

Sources:

http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6W5W-40NMT4R-3&_user=10&_coverDate=06%2F30%2F2000&_rdoc=1&_fmt=high&_orig=search&_origin=search&_sort=d&_docanchor=&view=c&_searchStrId=1465904742&_rerunOrigin=google&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=64c2bff54475068793848137e97c45f8&searchtype=a

Assalammualaikum

Myspace, Facebook, and The Strength of Internet Ties:

Online Social Networking and Bridging Social Capital

By: Angela M. Adkins (May, 2009)

2009

This study examines the user and usage characteristics of two popular social networking websites, Myspace and Facebook, and then investigates the relationship between online social networking and bridging social capital. Myspace users tend to have less education and be more racially diverse, have lower incomes, and focus more on forming new social ties online. Conversely, Facebook users tend to be better educated, have higher income, and focus more on maintaining relationships with their existing offline ties. A positive association exists between the degree of online social networking and bridging capital, although there was no meaningful difference in bridging capital between those who used Myspace only and those who used Facebook only.

However, the results indicate that the use of Myspace in conjunction with Facebook significantly increases bridging capital and moderates the effect of race, income, and degree of usage. Hence, online social networking is a useful tool for enlarging and maintaining a diverse social network, but that the examination of online social networking in the aggregate may hide distinctions among sites. Different sites are used in different ways, and thus using more than one site might provide the greatest benefit in terms of increased bridging capital. Using both Myspace and Facebook together, as opposed to using only one site, magnifies the positive effect of race and social networking intensity on bridging capital. Conversely, using both of the sites reverses the positive effect of income on bridging capital.

Most people used these social networking sites to blend their online and offline worlds, maintaining connections with friends and family and spending time in person with many of their online contacts. However, there are some distinct differences in typical usage by site. Facebook users tend to focus more on managing existing offline ties, while Myspace users may focus more on creating new ties with people they meet online. By contrast, users who more frequently create new weak ties online may have connections with a more diverse network of people and ultimately reap more in terms of bridging capital. Among those who do engage in social networking, then, using more than one site may be one way to narrow the gap in bridging social capital due to other factors.

Summarized by: Noordiana Bt Ab Ghani (2008285646)

Source: http://etd.ohiolink.edu/view.cgi?acc_num=akron1239389919

Hey Guys!

Source : http://www.instituteforpr.org/research_single/magic_communication_machine/