Oh! Never Ending=;(

8:46 PM | by The A-Team
Hye semua..

I'm back for good! hehehehe...
Nazz nak updates event, assignment and presentation untuk minggu nie..

25hb-26hb September (Sabtu & Ahad)
>>Finishing School

27hb September (Isnin)
8.30am-12.30pm
>>Event Boom PR5C at UIC
WAJIB datang yea kawan2, En.Abuzar ambil attendance kat sana..

6.00pm-9.00pm
>>Presentation and Submit Report Financial PR

28hb September (Selasa)
>>Updates event at Pulau Perhentian
Boleh start buat checklist and contact report..

29hb September (Rabu)
>>Third language
Test, oral, listening, written etc, for Arabic, Mandarin, German, France and Japan.

>>Updates websites for New Media.

30hb September (Khamis)
9.30am-12.30pm
>>Event PR at UIC.
COMPULSARY! Dress code: Formal.. Miss Melina ambil attendance kat sana..
*lunch provided.

1hb September (Jumaat)
>>Bawa case study untuk Special Topics..

2hb September (Sabtu)
>>Dinner IPRMSA
Theme: Bollywood
*Datang tau! this is our last dinner.. sob..sob=;(

3hb September (Ahad)
>>Open House Anita Alias
Theme: Baju Raya..

Last but not least
**
**
**
ACADEMIC WRITTING!!!
**
**
**
 OMG, I'm Dying Over Here!!!

Good Luck and All the best!!


Regards:
Nazira Nawawi

0 comments

Public Relations Practitioners’ Perception of the World Wide Web as a communications Tool

8:29 PM | by The A-Team

This journal discusses about how public relations practitioners perceive websites as a communications tool and how the World Wide Web fits into their overall communications strategy. Practitioners believe a Web site symbolizes an organization’s competitiveness in order to enhance an organization’s image, and increases the practitioner’s personal sense of professionalism. The World Wide Web is becoming a significant communications tool for businesses and organizations. Websites are used to keep stakeholders up-to-date, provide information to the media, gather information about publics, strengthen corporate identity and a host of other public relations functions.


The web is the first proscribed public relations mass medium in that matter gets through to a mass audience, but it’s not filtered through gatekeepers. Traditionally in public relations, proscribed message are sent through newsletters, annual reports, and other vehicles written by communication professionals in organization. Nowadays the information provided on how to use the Internet, the World Wide Web, and other online technologies to improve the execution of their jobs. A website was not viewed as a replacement for face-to-face contact but it was perceived as a way to strengthen relationships that already existed, mainly because of the e-mail function. A website is becoming a widely adopted public relations tool. It is used to provide information to both external and internal publics. The e-mail function is seen as offering two-way communication opportunities.


The practitioner needs to be prepared to make the site a priority if it’s stay up-to-date and present a positive image of the organization. For the site to become a priority there must be a commitment to provide the personnel, training, and equipment needed to keep pace with the additional work. Furthermore if it’s managed to be a useful tool, standards for evaluating its effectiveness in that context must to be established. Public relations practitioners perceive a website as a tool to enhance an organization’s image.

By:

Nornazira Nawawi (2008285584)

Sources:

http://www.sciencedirect.com/science?_ob=ArticleURL&_udi=B6W5W-40NMT4R-3&_user=10&_coverDate=06%2F30%2F2000&_rdoc=1&_fmt=high&_orig=search&_origin=search&_sort=d&_docanchor=&view=c&_searchStrId=1465904742&_rerunOrigin=google&_acct=C000050221&_version=1&_urlVersion=0&_userid=10&md5=64c2bff54475068793848137e97c45f8&searchtype=a
0 comments

OPEN HOUSE NITA

12:39 AM | by The A-Team

Assalammualaikum

Hi semua.. selamat hari raya.. =)

*suke*suke*

Nita & Family akan buat open house pada:

Tarikh :3hb October 2010
Masa : 1pm onwards
Tempat : Kat rumah la... (boleh la googlemaps alamat di bwh ini)
No 1, Solok Sri sedeli 2B,
Taman Sri Andalas
41200 Klang
Selangor
Tema: Baju raya!!!


Kamu semua termasuk Miss Baby Anusha Nur di jemput hadir ke open house saya...
this is our last year.. smbut raya sama2.. lepas ni ada yg blk sarawak, terengganu, kelantan, johor dll... so mcm jauh je nak g open house nnt..
SO DATANG LA SEKARANG...
p/s yg nak bwk bf/ gf ke budak umah ke... di persilakan...
p/s to miss..miss umah da dekat.. jemput la dtg...


ok la itu sahaja buat masa sekarang..
saya yang melapor..
Anita...

0 comments

Myspace, Facebook, and The Strength of Internet Ties

7:30 PM | by The A-Team

Myspace, Facebook, and The Strength of Internet Ties:

Online Social Networking and Bridging Social Capital


By: Angela M. Adkins (May, 2009)

2009

This study examines the user and usage characteristics of two popular social networking websites, Myspace and Facebook, and then investigates the relationship between online social networking and bridging social capital. Myspace users tend to have less education and be more racially diverse, have lower incomes, and focus more on forming new social ties online. Conversely, Facebook users tend to be better educated, have higher income, and focus more on maintaining relationships with their existing offline ties. A positive association exists between the degree of online social networking and bridging capital, although there was no meaningful difference in bridging capital between those who used Myspace only and those who used Facebook only.

However, the results indicate that the use of Myspace in conjunction with Facebook significantly increases bridging capital and moderates the effect of race, income, and degree of usage. Hence, online social networking is a useful tool for enlarging and maintaining a diverse social network, but that the examination of online social networking in the aggregate may hide distinctions among sites. Different sites are used in different ways, and thus using more than one site might provide the greatest benefit in terms of increased bridging capital. Using both Myspace and Facebook together, as opposed to using only one site, magnifies the positive effect of race and social networking intensity on bridging capital. Conversely, using both of the sites reverses the positive effect of income on bridging capital.

Most people used these social networking sites to blend their online and offline worlds, maintaining connections with friends and family and spending time in person with many of their online contacts. However, there are some distinct differences in typical usage by site. Facebook users tend to focus more on managing existing offline ties, while Myspace users may focus more on creating new ties with people they meet online. By contrast, users who more frequently create new weak ties online may have connections with a more diverse network of people and ultimately reap more in terms of bridging capital. Among those who do engage in social networking, then, using more than one site may be one way to narrow the gap in bridging social capital due to other factors.

Summarized by: Noordiana Bt Ab Ghani (2008285646)

Source: http://etd.ohiolink.edu/view.cgi?acc_num=akron1239389919

0 comments

:: Selamat Hari Raya::

10:08 PM | by The A-Team

Hey Guys!

Since today is the last day of our holiday, i would like to take a bit of your time & wish everyone " Selamat Hari Raya & Maaf Zahir Batin ". Hope that this year Ramadhaan been a wonderful experience for everyone, insha ALLAH we'll be seeing the next Ramadhaan as well. So, get off the lazy couch and get back to back in track in our hectic student's life. Good luck to everyone & hope to see all of you tomorrow, insha ALLAH.

P/S : A small request from everyone, since tomorrow is our group presentation. I would love that if all of you could come & give us some support, thanks! ;)

Yours,
Nur Aida
0 comments

The Magic Communication Machine Examining the Internet's Impact on Public Relations, Journalism, and the Public

10:00 PM | by The A-Team
Source : http://www.instituteforpr.org/research_single/magic_communication_machine/

This journal discussed how the use of Internet impacts the public relations practice and its relationship. The Internet has rapidly developed into an important medium for the distribution of public relations messages. New technologies have dramatically changed the way public relations works by providing new and more efficient ways in which communication messages can be produced, distributed, displayed, and stored.

With the existence of Internet, it enables public relations practitioner to work more effectively and efficiently. Yet, they are able to send message, news release within minutes in just one click. Besides that it also helps to improve the relationship between the PR practitioners and the media friends, especially those journalist. With the existence of many social networking sites, it enables two-way communication between them at all time, so they not only communicate for the work purposes, but also to strengthen their relationship.

However the issues of credibility arise, since people are less likely to pay attention to media they do not perceive as credible. Studies on the credibility of newspapers, magazines, radio, and television continually report if people do not believe what they read, see, and hear, they are less likely to pay attention to it. However even though Internet and web-based information is potentially inaccurate and biased, the findings show that people increasingly rely upon it as an information medium since it only requires just one click to obtain required information. Besides that it also enables to view various opinion from different people.

Therefore this journal has proven that Internet has given a big impact to the PR industry, especially in helping the PR practitioners to do their jobs, yet it enhance the communication flow between the PR practitioners and their stakeholders. However with the existence of Internet it allows rumors to be spread easily, therefore PR practitioners need to be able to fully utilize the Internet in both situation.

Article by : Donald K. Wright

Summary by: Nur Aida Zainal(2008285612)

0 comments

The A team CSR efforts

8:41 AM | by The A-Team
Protecting Nature. Preserving Life : The journey to preserve Malaysia's greatest treasurer.





Good Luck!
0 comments

"kami prihatin, anda bagaimana?"

3:01 AM | by The A-Team

By: Nadhia Ahmad
0 comments

The new interactive media: one-to-one, but who to whom?

1:20 AM | by The A-Team

This study seeks to identify the key features which underlie the new computer-mediate communications media (in particular, the Web), and to explore the impact this may have on buyer-supplier relationships and the types of marketing activity which the Web may facilitate.

The Internet may be defined as the interconnection of a number of computer networks on an almost global scale. The primary method of connection is through telephone and cable networks, and it is this feature that contributes to the uniqueness of the Internet as a communication medium. The Web presents a fundamentally different both as a medium and as a market which it is from traditional communication channels. Marketing activities, including advertising, pricing, word-of-mouth influence, distribution, and product development will need to reflect the unique characteristics of Internet-based marketing strategy.

There are four characteristic of the new interactive media. There are communication style, social presence, control of communication content and control of communication contact. Communication style can be refers to the temporal (or time) dimension of communications. Social presence is a feeling that communication exchanges are sociable, warm, personal, sensitive and active. Control of communication contact is put forward as a key factor in the success of voice-messaging services and the last one is control of communication content. It is the ability to customize message content is one dimension of interactivity. The content can be customized either by users or by senders.

There are also having types of commercial websites. There are Internet presence sites, online storefronts and content sites. An internet presence site is an easy availability of product or firm information. Online Storefronts offer the opportunity for consumers to purchase directly from the firm, using the electronic equivalent of a catalogue. And content sites supply users with the actual information-based product. Such products may include; online publishing for example newspapers, books, and magazines.
Article by:
Linda Peter
School of management, University of East Anglia, UK
Summarized by:
Nik Nadhia Megat Ahmad (2008285666)
0 comments

Anticipatory socialization in the use of social media in public relations: A content analysis of PRSA’s Public Relations Tactics

3:05 PM | by The A-Team

Source : http://www.sciencedirect.com/science?_ob=MImg&_imagekey=B6W5W-507DJP2-2-1&_cdi=6581&_user=5578353&_pii=S0363811110000548&_origin=search&_zone=rslt_list_item&_coverDate=09/30/2010&_sk=999639996&wchp=dGLbVzW-zSkzV&md5=7e623e93e039e533656673a0cc302e8b&ie=/sdarticle.pdf

This journal discussed on how the usages of new media technology especially social media in the public relations practice. The new media phenomena are not only hitting the PR professional but also the students of Public Relations. New media are used for socialization for both practitioner and students. The article is mainly about on how public relations profession in general is socializing the students about using social media. It is because nowadays the demand to use social media and new communication technology is also greatly influencing public relations education. Socialization is a process of get engage with the concepts of public relations and how it is applied. As for the students, they are being socialized into the discipline for example by public relations writing, public relations management, and campaign classes. Now the role of technology in public relations has grown tremendously. Thus some of the professional consistently argue about the use of electronic media in the public relations activities including the social media. Some claims that social media is the means to transmitting messages and reaching the publics. Even there is a concern that it has no specific evidence proving the effectiveness of social media. There are inconsistencies and misconceptions about social media. Thus they conducted an analysis of Public Relations Tactics (public relations publications) for messages about social media. The result of this research is that it showed there are variety of messages and sources that tell people how to prepare for and behave in organizations. To concluded, Public Relations Tactics play an important role in socializing future members of PR profession as it is read by students and lecturers.

Article by : Maureen Taylor, Michael L. Kent

Summary by: NorAnita Alias (2008285568)
0 comments
Subscribe to: Posts (Atom)